Brad Stockton is Senior Vice President of Video Innovation at Dentsu media.  In this role, Brad oversees advanced video investment strategy, which is inclusive of Addressable TV, Data Driven Linear, Connected TV, DELTA, Online Video and emerging technologies and platforms across Dentsu. Prior to joining Dentsu media, Brad served as a Media Manager for Henkel in which he oversaw the North America Beauty omni-channel media portfolio.  Over the last decade Brad has been engaged in multiple media strategy buying roles focused on delivering result driven buying strategies across various client categories including Pharmaceuticals, Quick Service Restaurants, Entertainment and Consumer Package Goods. Brad studied Marketing at Ramapo College of New Jersey where he was also a collegiate athlete.

Carol is a results-driven business development specialist that excels in driving revenue, client relationships, and building productive teams.  She is an inspirational leader with a track record of proven success in growing revenue, identifying/growing new markets, and leading client success.  Her broad-based understanding and operational acumen of video content creation, distribution, monetization, and measurement fuels her continued interest in the media industry.  Carol Hinnant has been the Chief Revenue Officer for Comscore since January 2020 after serving as Executive Vice President and Senior Vice President of National Sales from February 2016 – January 2020.  She has previously held leadership positions in the industry at Rentrak, Q Television Network, Great American Country, and HBO.  Carol received her B.S. in Legal Studies from University of Houston – Clear Lake, and is a native of Houston, TX.

After spending much of his career leading sales and marketing teams at top media companies such as Sony Pictures Television, Family Channel, The Walt Disney Company/ESPN, and AT&T, Monte applies his highly relevant experience to the Advanced TV space today for Charter Spectrum’s Product & Data Strategy division focusing on new economic models, products and Advanced TV Programmer Partnerships. His unique experience spans linear and digital advertising sales & strategy, business development, marketing as well as data and AdTech; specializing in programmer enablement of Addressable Advertising, Data Driven Linear (DDL) and enhanced data products such as Cross Platform Targeting and Measurement. As part of his tenure with Spectrum Reach, Monte forged integral partnerships, breaking down the barriers through innovation between MVPDs and major Programmer Groups in the advanced TV advertising space.  Monte also sits on the GoAddressable leadership committee, a consortium MVPD and CTV distributors that identify challenges, advocate for addressable business and develop industry standards and help develop solutions across the addressable ecosystem. 

Dan Callahan serves as Senior Vice President of Data Strategy and Sales Innovation for Fox Ad Sales. In this role, Callahan leads a team that is focused on the ‘next generation’ of advertising capabilities, notably around audience and programmatic advertising solutions and driving their widespread adoption by marketers and agencies.  This includes efforts around the company’s cutting-edge tools, using data, and automation called FOX Next, that delivers precision and drives impact for the company’s advertising partners. Additionally, Callahan leads various business development and strategy initiatives that focus on growing FOX’s digital footprint and building partnerships that evolve ways the company can target and measure advertising campaign performance. A 15-year veteran of the company, Callahan joined Fox in 2007 and has held a multitude of ascending positions within the Ad Sales Division.  In 2014, he was elevated to VP of Programmatic Sales for FOX Sports and his role expanded the following year to the Fox Networks Group.  In 2019, he was promoted to his current position.

David Kline is Executive Vice President at Charter Communications, and President of Spectrum Reach, the advertising sales business of Charter. Mr. Kline joined Charter in 2015 and provides strategic leadership to guide the company in both the traditional and advanced TV advertising space.

Spectrum Reach is responsible for selling inventory on all Charter and affiliated cable systems as well as Spectrum news and sports networks. The company offers highly targeted integrated advertising solutions across a variety of media platforms including linear television, VOD, IP streaming, curated online display, video and social inventory.

Mr. Kline joined Charter from Visible World (now FreeWheel), where he served as President and Chief Operating Officer directing their household addressable sales and programmatic advertising efforts. Earlier in his career, Mr. Kline served as President and Chief Operating Officer of Cablevision Media Sales (now Altice Media Solutions) for more than 17 years. He oversaw the company’s advertising businesses and spearheaded many firsts for the cable industry including the launches of linear household addressability, successful interactive applications and data-infused media campaigns.

Mr. Kline serves on the board of directors for the Video Advertising Bureau, Ampersand, Blockgraph, Canoe and Comscore.

He received a B.A. in a personalized study program focusing on marketing, finance, accounting and management from Ohio State University.

David serves as SVP, General Manager of Canoe Addressable. Prior to joining Canoe, David was VP of Ad Innovation and Programmatic Solutions within WarnerMedia's advanced advertising division, responsible for driving innovation in the advertising space across linear, On Demand, and OTT. Before that he was the Global Sales Strategy Lead for Microsoft's video advertising products and spent 10 years working at Cox Communications where he served as VP of New Media, developing new ad capabilities within the cable footprint.

Evan Adlman serves as senior vice president of advanced advertising and digital partnerships for AMC Networks. In this role, Adlman leads all advanced advertising sales and digital partnerships, enabling clients to leverage data and platforms across AMC Networks’ brands to reach their audiences. In addition, Adlman oversees the digital partnerships, programmatic business and operations teams and works closely with the broader advertising sales team on sales opportunities and its go-to-market strategy, based on an audience-first approach. Adlman also works closely with the organization’s programming and business development teams on an increasingly expanding array of ways to serve content to users on new platforms, enabling more opportunities for clients to engage with audiences.

Prior to joining AMC Networks, Adlman was most recently senior vice president, enterprise sales for Condé Nast, where his scope included programmatic, data, video and agency partnerships. He led the enterprise sales team, all data partnerships and designed the go-to-market strategy for the company’s AdTech partnerships and business integrations across display, video and email.

Before Condé Nast, Adlman led PubMatic’s supply business for the Americas. His team worked with premium publishers to implement programmatic ad buying capabilities and strategies across their direct and indirect sales teams.

Jason Manningham is CEO and Founder of Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible. The company is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.

Jason is committed to Blockgraph’s mission of creating a better, safer, and more sustainable TV advertising ecosystem, where trusted partners collaborate to create and implement privacy-focused targeting and measurement solutions using Blockgraph’s Identity Operating System (IDoS).

Under Jason’s leadership, Blockgraph has expanded from an industry initiative incubated within Comcast Advertising to its launch as an independent, industry-owned technology company that is driving the TV marketplace forward. The company is focused on connecting and protecting data to facilitate audience-based targeting, measurement,

and attribution.

Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. Before joining the media industry, Jason was a member of Accenture’s management consulting practice.

Jason holds a BBA from the Ross School of Business at the University of Michigan.

Jay Prasad has over two decades of experience leading companies and the industry in the data and cross-screen revolution across digital video and TV. He is currently the Chief Strategy Officer for LiveRamp TV, where he focuses on holistic product and go-to-market strategy for LiveRamp's TV offerings in the US. Previously, Jay was the chief business and strategy officer for VideoAmp, VP of global business development at TubeMogul (acquired by Adobe), and spearheaded strategic development at FreeWheel (acquired by Comcast) where he focused on distribution to digital and OTT platforms. Jay has also held leadership positions with Yahoo! and Ernst & Young.

Jay is on the Video Board of the Interactive Advertising Bureau (IAB) and also serves on its government affairs and advanced TV committee. He holds a degree in marketing, international business and risk management from the University of Wisconsin-Madison, and studied international business and international political economics at the London Business School. Jay also holds a certificate in blockchain innovation from the MIT Sloan School of Business.

Jen Soch is the Executive Director, Channel Solutions (Audio & Local Video, DR, Publishing and AdvancedTV) at GroupM. She was most recently the Integrated Global Investment Lead at Mindshare overseeing the Facebook Business. In this role, she led all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Jen was accountable for the Investment strategy, oversight, delivery, operations, and total buying. In this position, she was essential to the delivery of cohesive campaigns and ensured fluidity across all channels and tactics.  

Prior, Jen was with FairShare where her focus was on driving strategy, analytics, operations, and investment for Domo as well as the EVP, Commercial at the Guardian where she ran the U.S. Commercial Operations focusing on effective delivery of advertising solutions. Jen has spent over two decades working for media agencies such as Ammarti-Puris, Dentsu-Aegis, MEC, and MediaVest where she led planning, strategy, and investment activity for a range of client accounts. Jen spent over 10 years in the Advanced TV Space where she helped to define the Addressable and Digital Marketplaces (including OTT, VOD and Mobile). Jen is also a ski jumping, saxophone playing, proud mom.

Kevin is a seasoned professional in the development of attribution and optimization platforms for marketing performance, leading engineering and data science organizations to deliver products that enable marketing efficiency. 

His experience includes:

 • CEO of a marketing AI company delivering automated

marketing attribution

• CTO of a leading TV attribution platform now used by over 1000 brands worldwide

• Analytics and Data Science executive leadership roles with top performance marketing agencies such as IPG, Havas and TWO NIL

• Key analytical roles within Fortune 500 companies (e.g. T-Mobile, Expedia) leading the development of critical analytical products to increase LTV

As the COO at a4, a division of Altice News and Advertising, he is leading key product development for sales enablement across cable, OTT, and digital initiatives.

John Halley is President of Paramount Advertising, overseeing the company’s domestic multiplatform sales efforts across its leading portfolio of broadcast, cable, digital and streaming assets spanning CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+ and Pluto TV, among others.  Previously, Halley served as Chief Operating Officer of Advertising Revenue for Paramount, where he oversaw commercial and business operations for the advertising team as well as Paramount’s advertising product suite and go-to-market strategy across its digital, social, and advanced advertising offerings.

An advocate for innovation and progress across the industry, Halley is the Chairman of OpenAP, an advanced activation platform for the convergent video marketplace enabling new currencies, and also serves on the Board of Directors of Blockgraph, the IAB and the VAB.

Halley serves as Chairman of the New York Chapter of the March of Dimes, and is on the Board of Directors of Literacy Inc., a New York-based childhood literacy organization. He holds an MBA from the Wharton School at the University of Pennsylvania and an Economics degree from Santa Clara University. 

Larry Allen is vice president and general manager of data and addressable enablement for Comcast Advertising, the advertising unit of Comcast Cable, which includes FreeWheel, A Comcast Company and global technology platform that is powering the future of the television marketplace, and Effectv, the advertising sales division of Comcast Cable. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

In addition, Larry leads the addressable enablement business and cross-industry collaboration efforts, including Go Addressable, a major industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it easier for advertisers to incorporate addressable TV into their advertising campaigns. Go Addressable was founded in 2021 by Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO.

With more than 20 years of extensive experience in media, marketing, and ad technology, Larry previously served as vice president of ad strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. Larry also was senior vice president of business development for Xaxis. In this position, he led publisher development, trading and investment for Xaxis Americas. In addition, Larry held senior positions at AOL, Yieldex, Viewpoint Corporation (Unicast) and 24/7 Real Media.

An expert in addressability and other advanced TV solutions, Larry is a frequent speaker at industry conferences, including the ARF AudiencexScience Summit, TV Data Summit, Streaming Media West and MediaVillage’s On Addressability Webinar. He also is quoted often in the press in publications such as The Wall Street Journal, AdAge, AdExchanger, MarTech and Beet.TV.

Larry graduated from Clarion University of Pennsylvania with a Bachelor of Science in business management. He is based in New York City with his family.

Mark McKee is general manager of FreeWheel, a Comcast company and global technology platform that is powering the future of the television marketplace. 

In this role, he leads strategy and direction for the global organization, which provides technology solutions connecting buyers and sellers and new industry initiatives and offerings that are at the forefront of shaping the future of TV advertising. Under his leadership, FreeWheel is spearheading the quest to make the TV industry more data-fueled, automated and beneficial to both the buy and sell sides.

Previously, Mark served as the company’s North American chief revenue officer. During his tenure, Mark drove revenue growth by overseeing FreeWheel’s efforts to provide innovative solutions to agency and advertiser clients using premium video and TV. He was promoted to this position from his prior role as the company’s SVP, marketing. 

Mark came to FreeWheel from Videology, where he was svp, North America, spearheading commercial responsibility across marketing, strategy and sales efforts in that region. He also served as vice president, sales strategy and development for this company. 

Prior to Videology, Mark was vice president, sales strategy for Joost, an internet TV service at the time, where he was responsible for the positioning, development and launch of the company’s advertiser offering, as well as the operational deployment of advertising innovations. 

Mark’s interest in media start-ups began as manager, sales strategy for Massive Incorporated, the leader in dynamic in-video game advertising, which was acquired by Microsoft. Before that, he worked with MTV Networks' New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held positions at McCann Erickson New York and Fountainhead Creative, both in a business development capacity.  

He has nearly 20 years of experience in sales and marketing, primarily in media startups, advertising and technology. He has been quoted and featured in publications such as Advertising Age, Adweek, AdExchanger, Beet.TV, Broadcasting & Cable. Additionally, Mark is a member of Blockgraph’s board of directors. (Blockgraph is a technology company that makes the future of data-driven TV advertising possible. It is owned by Charter, Comcast NBCUniversal and Paramount.)

He holds a Bachelor of Arts in political science and theater from Union College and resides with his family in the New York area. 

Molly joined MAGNA in early 2018 as SVP, Strategic Investment. Current role includes leading the Advanced TV strategy and partnerships for IPG Mediabrands & MAGNA affiliates.  Molly leads the development of the investment strategy for all Advanced Advertising tactics including Data- Driven Linear, Addressable TV, and OTT/CTV.   She and her team are vetting Advanced Advertising partners daily including but not limited to ad-tech platforms, OTT/CTV platforms and services, content owners, automatic-content recognition partners, and data management platforms. 

HAVAS MEDIA

Molly joined Havas Media in 2016 and helped oversee the North American Video Investment Strategy Team for Havas Media US. She negotiated best-in-class video deals inclusive of unconventional flexibility clauses, first to market opportunities, and 360 activations and partnerships that garner value and attention. Molly oversaw the investment of Bristol Myers Squibb, Sanofi, Michelin, Sears/Kmart, TracFone, Reynolds/Hefty, Proximo Spirits, and The Nature’s Bounty Company.

INITIATIVE
She spent 10 years at IPG Mediabrands Agency Initiative, where she was responsible for MillerCoors’ integrated investments. 

PERSONAL

Molly lives on Long Island with her husband Michael, daughter McKenna and son Merritt.  She is a proud graduate of the University of North Carolina @ Chapel Hill 

Paul DiGiacomo is DIRECTV Ad Sales – VP of Business Development. In this role, Paul is responsible for growing DIRECTV Ad Sales advertising and data business by identifying and putting in place key alliance, go to market partnerships, and launching new services including programmer addressable enablement. 

Prior to this role, Paul DiGiacomo was WarnerMedia’s – VP of Business Development, Negotiations, and Partnerships. In this role, Paul is responsible for growing WarnerMedia entertainment, media and advertising business by identifying and putting in place key alliance, go to market partnerships, and launching new services including programmer addressable enablement. 

Prior to this role, Paul was the AT&T Senior Director of Corporate Strategy and Business Development.  He was responsible for driving strategic initiatives to grow AT&T’s cloud, content, mobility, and video strategies. 

Paul has extensive experience in product management, marketing, new service development, technical sales, and business development. Paul has led initiatives across all major parts of the ecosystem, including applications, cloud, mobility, content delivery, video networks, original content, digital and mobile advertising, and M2M/sensor networks. Paul has driven many driven many successful go to market service initiatives across a broad range of disciplines.

Some of these initiatives include:

• Launching and growing a comprehensive new video service product line that included managed enterprise video networks, managed video signage, managed video monitoring, and managed mobile video surveillance solutions.

• Launching and growing the first telecom cloud storage service.

• Launching and testing free to consumer ad-supported wireless metro networks. 

• Launching and testing the product strategy for the first managed RFID / Sensor networks solutions for accelerating supply chain processes.

• Growing the ultra-high capacity dense wave division multiplexing (DWDM) business.

 Paul has very strong technical expertise matched with equally strong business development and marketing knowledge which makes him equally credible with CTOs, CIOs, CMOs, and CEOs.

Paul has a Masters of Business Degree in Finance and Bachelor of Science degree with dual majors in Computer Science/Accounting from New York University Stern School of Business.

Paul has multiple patents and is a recognized speaker at many professional trade events.

Sam has been a leader at Horizon Media over the past 16 years showing dedication and passion to the Video and Advanced TV world. Her tenure at Horizon started solely within linear TV, but as the landscape changed, she pivoted alongside it, evolving her role to adjust to marketplace and client needs.  Over the course of her tenure, she has overseen the investment of linear TV and digital video for numerous clients across many categories; but most notably she has led the Capital One Video Investment team for the past 11 years.  In addition to overseeing client specific investment teams, Sam created and led, Horizon’s advanced TV buying practice for many years.  

Most recently, Sam’s role has also evolved to help guide and strategize clients and internal teams on how best to take advantage of emerging data and technology opportunities.  She is focused on showcasing the benefits of data driven linear, addressable, programmatic, the evolution of alternative currency, amongst other areas.  Sam has played an integral role in first to market executions for many clients, embracing forward thinking ideas in an ever-changing video landscape.

With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising.  Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growth.

In her current role at TelevisaUnivision, Seema leads a team responsible for developing the critical proprietary data assets that drive advanced media.   Her team is responsible for the product build out of TelevisaUnivision’s proprietary HH graph, which is the single largest identity solution focused on US Hispanic households.  Her team also manages commercial relationships with external partners to activate and implement new capabilities in cross platform advanced advertising.

In her previous role at ViacomCBS, Seema served as the business lead with MVPD partners, technology partners, and internal stakeholders to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets.  She facilitated strategic initiatives, business development, and platform implementation.  During her tenure, ViacomCBS built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD, & OTT platforms. 

Seema was also a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product.  She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate.  Her technology platform design transformed targetable television and drove double digit, topline revenue growth for the business.  She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace. Additionally, Seema took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration.  She led the effort to create system solutions & streamline processes to support a $2B+ business.

Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for under-represented women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry.   Founded in 2018, TechBae’s community is comprised of women from over 50+ organizations spanning across programmers, MVPDs, & technology organizations.

Most recently in 2021, Seema was appointed Board Member of Marketing Edge as well as Committee Member of The NATAS Technology & Engineering Committee.

With over a decade focused on developing new measurement currencies, Stu has made a career of bringing together iconic American media companies and brand advertisers around data that is faster, more accurate and more actionable. With the support of iSpot’s vast client base of A-list brands—marketers utilizing iSpot’s real-time analytics to transform their TV strategies—Stu has been leading a movement to rethink how entertainment companies can better engage consumers while optimizing their TV ad performance. From helping to empower studios to buy TV based on ticket sales, or giving networks the ability to broker ad inventory based on business-outcome guarantees, Stu spends his days driving the industry forward. Prior to his time at iSpot, using NLP-derived emotion measurement data as Chief Strategy Officer at Canvs AI, Stu helped Fox and Pepsi broker integrated deals based not just on impressions but on how advertising moves people to feel and express themselves. Earlier, as a strategist and analyst at agencies like Young & Rubicam, Saatchi & Saatchi, and Publicis, Stu led the launch of dozens of new car lines and household products. Always fascinated with the power of storytelling and data-driven truth, Stu got his professional start as a journalist for The New York Times, WIRED and BusinessWeek.

Tim heads up product and strategic partnerships for DISH Media Sales. In this role, he drives the evolution and scalability of DISH's addressable advertising platform and oversees relationships with the organization's external business and development partners. 

Tim oversees a team dedicated to ensuring a seamless integration of products and applications that support all facets of DISH's advertising business. He joined DISH Media Sales in 2014.

Tim earned his Bachelor's degree in Communications from Santa Clara University. He enjoys live music and skiing with his family and friends.

Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially as an M&A banker, then within the venture capital industry and finally as a principal in several start-up businesses. At 605, Tom is responsible for defining and driving the company’s efforts to secure targeted revenue, client relationships and marketplace presence. He has direct oversight of the Sales, Marketing, and Strategy groups and is responsible for leading the company’s efforts to meet budgeted revenue goals.

Tom began his career in general management in industrial manufacturing in Ireland, the US and Asia before joining Goldman Sachs Inc. as an investment banker based in London and New York working on mergers and acquisitions, capital markets issuance and corporate finance transactions across multiple industry sectors. Tom then worked on the investment-side in venture capital with Lion Capital in London and the US before co-founding a series of technology businesses in the data, analytics and advanced advertising space. Tom received a Bachelor of Commerce and a Master of Business Studies from the University College Dublin Graduate School of Business.

Tom Sly is Vice President of Programmatic Revenue for The E.W. Scripps Company, where he oversees revenue strategy, innovation, indirect revenue and addressable linear advertising for Scripps’ 61 Local Media brands, its nine national networks and direct-to-consumer brands. He has been with Scripps for more than 10 years. Sly’s diverse background includes managing broadcast properties for Clear Channel/iHeart Media and serving as chief operating office of Marathon Media, a broadcast spectrum engineering and operating company.

He was co-founder and served as president of a marathon running company, owned and operated an automotive dealer group and has been the COO and CRO of several digital start-ups, including Comcast’s Vehix.com.

Tracey Scheppach has been a vital architect in building TV’s future for more than 25 years in various roles including advertiser, agency leadership, new media start-up, and now advisor.

Scheppach most recently built Matter More Media as a next-generation media practice focused on advanced TV advisory and activation services. Her services empower programmers and marketers to improve how they connect with people, applying the most sophisticated approaches available in the marketplace to simply matter more to the increasingly elusive consumer.

A former executive at Publicis Groupe, she played a pioneering role in bringing advertising innovation to life, pursuing her industry-leading expertise in areas such as advanced TV, addressable TV, online video, and measurement for some of the world's largest brands, fostering innovation for 50+ leading clients including P&G, General Motors, Coke, Bank of America, Samsung, and Kraft. At Publicis she was the founder and global director of The Pool, Scheppach and her team gained insights into emerging media forms. They helped create industry standards for new advertising models working collaboratively with more than 150 companies across six global markets.

Scheppach is a frequent speaker and has been recognized by the Advertising Research Foundation (ARF) with a Great Mind Award, Mediaweek's 50, She Runs It Working Mother of the Year, and Woman to Watch by Advertising Age and was inducted into AAF's Ad Hall of Achievement.

Scheppach founded Team Bright Side (www.teambrightside.com) in response to her son's diagnosis of Acute Lymphoblastic Leukemia. The team trains athletes to compete in Chicago, New York City and San Francisco triathlons while raising funds to eradicate pediatric blood cancers. With 1,000 athlete finishes, they've raised $2 million.

Travis Scoles is Senior Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products. In addition, he also manages key efforts in currency and measurement innovation. Scoles also is actively involved in driving thought and product leadership throughout the advanced advertising space.

Scoles joined the company, formerly ViacomCBS, in February 2020. Prior to leading Advanced Advertising, Scoles led product (both strategy and development) and operations for Vantage.

Before Paramount, he worked in the consulting space on quantitative research, media analytics, and media optimization. Scoles lives in Darien, CT with his wife and two children.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.

Adam has spent the last few years working directly with Agencies, Data Providers, Programmers, MVPDs and Smart TV OEMs to unlock national minute addressability. Adam plays a key role in building and integrating Adcuratio’s patented addressable enablement technology across the ecosystem which ultimately led to the first-ever addressable served ad in live broadcast primetime inventory.

Jonathan has been actively involved in emerging media for over twenty-five years and has been an innovator in media research and audience-based media planning for over two decades.

Jonathan joined VideoAmp in 2020, where he developed and drove the strategy behind the media measurement and optimization company’s development and deployment of a currency-grade transaction-ready cross-platform TV dataset for the entire media ecosystem, including buyers, sellers, delivery providers and other adjacent vendors.

In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source cross-media audience measurement tools based on audio fingerprinting / pattern matching technology (8 US patents; others pending). Anonymous offers consulting services in the areas of media research, strategy and measurement.

From 2016-2020, Jonathan served as Chief Research Officer at Omnicom Media Group, where he managed OMG’s Research, Advanced Media and Investment Operations & Analytics teams. Jonathan spearheaded OMG’s efforts to develop and deploy advanced TV solutions and other data-driven cross-platform audience-based media planning, buying and reporting solutions for use across OMG’s media agencies, OMD, PHD Media and Hearts & Science.

Prior to joining Omnicom Media Group, Jonathan served as Chief Research Officer at TiVo from 2011-2016, where he directed research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency.

Prior to TiVo, Jonathan managed the design and deployment of the pioneering cross-media (TV+ online+ mobile) research effort for AT&T AdWorks (now part of Microsoft’s Xandr) in partnership with comScore.

From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. In 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also co-founded pioneering online/offline community Cyborganic, a (too-)early social media startup. In 1995 he joined the launch team at CNET, the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL, where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US.

Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still- widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence”). Jonathan originally hails from Milwaukee, Wisconsin and lives in the East Village, New York City with his wife Marjorie Ingall and three cats.

Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DirecTV), and respected universities (CUNY Baruch College, NYU).

Matt joined AT&T in 2012. During his tenure and now, as a senior executive in a highly cross- functional area of DirecTV’s advertising portfolio, he has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media.

As a thought leader, Matt holds several patents and has won two EMMY® awards for his work in advanced advertising. He has consistently built high performing product, strategy & business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled revenue growth across national, addressable, local, and programmatic ad sales channels.

For the past 11 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business.

Prior to joining AT&T in 2012, Matt spent eight years working across ViacomCBS’s portfolio of media networks. As the Director of Ad Sales Strategy & Business Development at Nickelodeon, he worked alongside the network's executive management team, providing the strategy, analysis and operation involved in leading its international cable TV and digital ad sales business.

Originally from Orange County, California, Matt graduated magna cum laude from the University of San Diego with a bachelor's degree in Political Science. He is also a former collegiate athlete and WCLL national champion in lacrosse. Matthew earned an MBA in Marketing from CUNY Baruch College. He currently lives in Manhasset, New York with his wife and three sons.

Adam Paul is Managing Director of LiveRamp TV, where he oversees strategic global partnerships with the largest TV Publishers and Premium Video Platforms. Adam has over two decades of experience pioneering change in the TV ecosystem with data-driven activation, measurement, and identity for better advertising experiences. He specializes in bridging the buy-side and sell-side to accelerate demand for people-based, data-driven solutions in Advanced TV. Adam has experience working across the TV advertising ecosystem - for agencies, fortune 500 brands, and technology partners.